Type No More: How Voice Search Is Going To Impact The SEO



Type No More: How Voice Search Is Going To Impact The SEO

“Utterences are the new hashtags” – Albert Creixell

Searches are queries and SERPs (Search Engine Results Pages) hold answers to them. The answers are in form of web pages. Whenever a searcher types a few words of query, the SERPs show results of web pages with similar keywords. All the websites thus compete to rank higher on the SERPs so that more users click on their website – this is SEO. Now the question arises, what if the query is not typed but uttered? Yes, we are talking about ‘Voice Search’. It is 2020, a post COVID-19 world. The Mobile Voice Study by Google revealed that half of the teen population and 51% of Adult population in America uses voice search daily. In short, its use is increasing. So, let’s try to understand what Voice Search is as opposed to a regular search, and what it means for our future.

What Is Voice Search?

Voice Search or Voice enables is speech recognition based technology, within which searchers use their voice to search the internet instead of typing in the search. Thus, the website or application listens the voice, deciphers the intent and the context of what the searcher is asking to search, and displays the results accordingly.

In more technical terms, speech is an input signal fed into the search engine through ASR i.e. Automatic Speech Recognition, which the Natural Language User Interface comprehends, and delivers the relevant output. To put it simply, Voice Search is akin to a dialogue between human and machine. The humans speaks, machine comprehends it, and replies accordingly.

How Voice Search Is Going To Impact The SEO?

Voice search is powered by Artificial Intelligence and it becomes increasingly more accurate. And thus, today Google’s voice search has become 95% accurate. No wonder that there is an increasing preference for voice search then. And as smart businesses, you will need to work on Voice search SEO for your website so

You may have already optimized your website for Search Engine. However, when it comes to Voice Search, the dynamics change. The normal Google algorithm is no longer applicable, and the Voice Search algorithm is in work here. What then are the differences in regular search and Voice Search which affects the SEO, and how you can optimize your website for it? Let’s take look

  • Voice Is Mobile-friendly: More than 20% of mobile searches today are Voice Search. Stats show that people mostly perform voice searches while they are on the go, in the bathroom, cooking, watching TV, etc. And thus, they are performed from mobile. So, you need a responsive website.

  • Be Quick: If you take a look at the websites which rank in Voice search result, they load faster when compared to normal search results. Meaning, that if you are to optimize for Voice Search, keep the loading speed fast. Ideally it should not be more than 3 seconds.

  • Leverage The Local Demand: When searching with voice-based search, most users tend to do local searches. For example, you are driving somewhere and you are hungry. What do you do? You have busy hands, so you voice search for ‘Find me a Veg restaurant nearby’. Considering this factor, it becomes important that you optimize for local search. We suggest, should open a Google My Business account.

  • The Semantics Rule: When you type and search, the result displayed is a match of keywords i.e. a lexical search. With voice search, the results presented are a match of intent i.e. semantic search. Thus, you need to be able to match with the intent of the searchers, for which you need to optimize accordingly.

  • Keep It Conversational: The spoken language and the written language have differences. When using voice search, the queries asked are as if the searcher is conversing. Thus, if you are doing Voice search SEO, do keep the language of your content more conversational.

  • Be Aware Of Keywords Length: Statistically, type searches on an average consist of about 3 words, while voice searches have even reached the average beyond 20 words. This is because when we type, the language is more concise; also people may prefer to type less, unlike voice search. So, you need to leverage long-tail keywords.

  • Integration Of Questions: While Voice Searching users tend to ask question and thus there are more use of question words. For example, type search would be ‘eggless cake recipe’; on the other hand voice search would be ‘how to make an eggless cake?’ Thus including question keywords is important. We suggest you even include a webpage of FAQs for every important section of your website too.

  • Utilizing Schema Markup: Schema Markup gives more information about your business brand and thus help your webpages rank higher as they can get your webpage to appear in rich snippets. 

Voice Search will undoubtedly have differences with regular typed search; and so will its SEO be different. The above points should be the start of your Voice search marketing strategy. Remember that voice search is slowly integrating itself within search and thus, as a smart business, you need to strategize for it now.

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