How To Do SEO For Tourism And Travel Websites

How To Do SEO For Tourism And Travel Websites

It’s 2020 guys, and this year has had a great impact – not a good one – on Travel and Tourism Industry. There will been an estimated decrease in travel and tourism industry revenue by 34.7% as compared to 2019. That’s definitely a staggering impact. But, what can we say; a globally affecting pandemic will do that to you. This is a post COVID-19 world, and the Tourism and Travel industry truly needs to take great measures to recover from this impact. And while now is still not the time when the industry is able to restart all its services; this seems like an ideal time to create brand awareness and build your identity as the services restart. Long gone is the time when people went to travel agents to get information about various tours, and do bookings physically. Instead now there are Tourism and Travel Websites which offer all services such as airlines, hotels, restaurants, travel agencies, etc.; as well as websites which promote content such as blogs, reviews, etc.

There is no good time like this to improve the SEO For Tourism And Travel Websites. Actually, all time is good for SEO. After all it brings a lot of quality organic (unpaid) traffic to your website, get you conversions, improves your revenue, helps you to build brand awareness, helps with PR, improves the user experience on your website, builds trust and credibility for you website, and much more. SEO is a long term strategy which is ultimately going to get you satisfied customers and increasing profits.

How To Do SEO For Tourism And Travel Websites:

Local SEO:

While with SEO, you can target the Search Engine users all over the globe, however, Local SEO optimizes your Tourism and Travel website so as to rank high within your local area. This will help your local audience find you. In the COVID-19, being able to optimize the local area has become a need. If your tourism and travel business has a proper brick and mortar office with a proper address in your region, it will be easy to optimize for Local SEO. And if you don’t have a physical space, you need to come up with webpages which have content about your area.


Keywords form an important factor for SEO For Tourism And Travel Websites. Different keywords have different intent, and Google’s work is to find out the intent behind the keywords which are being searched and provide results accordingly. Initial travel search is in general terms and with broad perspective, however, the more the buying intent of the searcher, the more specific the terms become. For eg. Initially a searcher may start from, SEO Company in Bangalore, and end up with searching for Cure SEO Packages. Combining this intent of customers with keyword difficulty, the search potential of those keywords, the competition for the keywords, the cost needed to rank, etc.; you can make your decisions on which keywords to choose.

On-Page SEO:

There are various On-Page SEO factors which you can optimise for your Tourism and Travel Website. First and foremost, find out which of your webpages are ranking higher. Find out why it is so, what are their keywords, etc. Apply similar strategy for your other pages. Try to put in more and more relevant internal links, especially for websites which are your top landing pages. Make changes in older webpages such as changing the title for better CTR, combine two webpages with similar content, and delete webpages which have repeat content. And yes, do find out your broken links and redirects, and make corrections.


Search itself began to find content, and thus, you need high quality content without a doubt. Your Tourism and Travel Website should have blog posts with high quality content on your blog, you and also write guest posts for other travel blogs and get backlinks for your website. Also, you can create Infographics, Instructographics, travel guides, maps, videos, etc. with great content which other websites would want to incorporate in their website and will be ready to give a link back to your website. Thus, with quality content, you can also improve links. Other than that, Content is an important ranking factor in itself.

Technical SEO:

For optimization, Technical SEO includes improving your UX for higher engagement, Increasing the website loading speed which shouldn’t take more than 3 seconds, creating a responsive website if you don’t have one, creating a site structure which allows for easy navigation so that website users can navigate to any page by not more than 4 clicks, improving the readability of the website for enabling easy crawling and indexing of the website by crawlers. 

The technical aspects of SEO along with other aspects requires knowledge and skill in the field, so that we suggest you take help of the SEO Services for Travel Agency so as to optimise your Tourism and Travel Website to create awareness of your brand and build your Website, and get ready to increase profits!