How To Do Keyword Research For Beginners

How To Do Keyword Research For Beginners

Keyword is a term that captures the essence of the topic of a document. A better keyword gives you target customers. Therefore a better Keyword Research is necessary to get better results. There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, LSI. and intent targeting. All of them serve their purpose in different situations.

The keywords on your page should be relevant to what people are searching for. This will give a better chance of finding your content among the results. As a website owner and content creator, your primary focus should be on “relevant keywords”. This indicates that a content creator should know “How To Keyword Research” in the first place. He should follow the “Right Way to Do Keyword Research”. There are certain step-by-step guides to performing proper and thorough keyword research:

Study Your Niche

Start by learning and knowing your niche. Then figure out what are the best keywords to optimize your page. This will help you discover angles to your marketing and SEO strategy that you might not have thought about before.

Setting Your Goals

Defining the end goal is necessary for your brand mission. In order you understand your goal; you can be a little introspecting by asking yourself such important and introspective questions like:

Who are you?
What is your brand about?
What makes you special?
What is your website about?
What promises do you make on your website?

Listing Relevant Topics

Make a list of all the topics related to your brand that you want to rank on Google keeping in mind the main category of your brand and the goals. They need to be important topics of your business and related to your buyer personas. Think about what type of topics will your target audience search for on Google?

Listing Seed Keywords

After breaking down your main category to different sub-topics, create a list of seed keywords or focus keywords. They are the foundation of your keyword research that define your niche and identify your competitors. To find out the seed or focus keywords of your brand or product, all you need to do is describe your offering as simple as possible. Start brainstorming on how other people might search for it on Google

Using Good Keyword Research Tools

Use keyword research tools to further refine your search terms. You can use tools like Keyword Tool, Google Keyword Planner. It will help you in narrowing down on the right direction for your search terms. All you need to do is enter the topic (or seed keyword) into the search box.  It will give you a list of alternative keywords, including those that contain prepositions and questions.

Study The Search Intent

Search intent is the main reason why people search for a specific term. When you put yourself in your target audience’s shoes you will get a good idea of the search intent behind potential readers or customers. It helps to fine-tune your keyword research. 

Identify Long-tail Keywords

Contrary to seed keywords, long-tail keywords, on the other hand, are more descriptive. It is easier to match your target audience’s search intent to long-tail keywords as compared to seed keywords. Though long tail keywords usually get fewer clicks, they often get a higher conversion rate. It is because they are focused on a specific topic or product.

Knowledge About Your Competitors

Be aware of what your competitors are doing and try to understand the content landscape of your industry. It will do wonders for your SEO.

Keyword research is the first and most important part of your SEO strategy. Talking of SEO (Search Engine Optimization), keywords are the words and phrases that searchers enter into search engines, also called "search queries." Everything on your page — all the images, video, copy, etc. — when put down in simple words and phrases, represent your primary keywords.

In this digital world, being able to target audiences is very important. That is where competition starts. If you are searching for a top SEO Company in Bangalore, then Cure SEO is your one-stop destination. It offers the best SEO services through which you will be able to reach the right target audiences and reach a higher conversion rate. According to Google, more than 80% of all the clicks go to the first page results in Search Engine Results Page rankings. Cure SEO as the best SEO agency will help you reach your digital marketing goals. You will have every opportunity to stand out from the crowd and gain a competitive edge. We at Cure SEO will ensure you climb to a position of prominence across all major search engines – Google, Bing, Yahoo, and many more.

It’s hard if you’re new to this SEO stuff. You need to understand the basics of keyword research and follow and learn the guides on keyword research for beginners that are given below.

  • Basics of keyword research: knowing keywords, doing keyword research, and understanding the importance of keyword research.
  • How to analyze keywords: use SEO metrics and data to narrow things down. Six keyword metrics come in handy – search volume, trend, clicks, traffic potential, keyword difficulty, and cost per click (CPC)
  • Grouping keywords: group by parent topic, search intent, and business value
  • How to find keyword ideas: brainstorm ‘seed’ keywords, aware of your competitors’ keywords rank, study your niche  and use keyword research tools    
  • Prioritizing keywords: estimating traffic potential of a keyword, finding out the competitors, creating & promoting a competitive page, traffic boosting keywords, and keywords that can create brand awareness  

The importance of keyword research in SEO is well known. Your SEO keywords in your web content make it possible for people to find your site via search engines. A website that is well optimized for search engines helps connect searchers to your site. Keyword research is one of the main elements of SEO through which you will get valuable insight into the queries that your target audience is searching on Google. When you have more views you will get more potential customers, more conversions, more profit.