How To Create A Site Structure That Will Enhance SEO



How To Create A Site Structure That Will Enhance SEO

Of all the traffic that your business website receives, on an average about 53.3% of it comes from organic search i.e. through SEO. Simple and Pure, you need a SEO Friendly Website. But the question remains how? While today we are well aware of the importance of content and On-page SEO, the Structure of your Website is another aspect which you need to pay attention to so as to improve your SEO. Today, we’ll discuss how you can create a Site Structure which will help you achieve this. So, let’s get on to with the basics.

What is Site Structure?

Site structure is the way in which you organize the content of your website i.e. how your webpages are linked, organized, grouped, and presented – to both the visitors, as well as Google crawlers. It is also referred to as Website Architecture. Simply put, it is how you set up your website.

When it comes to site structure, it is important that you organize it in such a way that the Google crawlers and users find it easy to navigate. Google’s crawlers crawl your website and try to decipher what it is about so that they can index your webpages. A proper site structure will let the crawlers find your webpages easily, and will enhance your SEO. For this, the navigation and linking of your webpages should be logical, should make proper sense, and should be easy for users to navigate. If you are not sure about your Website structure, you can always get a Website Structure Analysis done.

Categories, tags, internal links, breadcrumbs, navigation, etc are the tools which you can utilize to set your site structure. Let’s take a look at how you can create a Site Structure that will enhance SEO.

How to create a SEO Friendly Website Structure?

  • Flat site architecture:

Creating a Proper hierarchy for your website is important. Build a ‘Flat’ site structure so that the Google crawlers as well as users are able to reach any webpage on your website within 4 clicks or less; as opposed to ‘Deep’ site structure in which users take more than 4 clicks to reach some pages. If you are wondering why, well, why would you want to make it difficult for the Google crawlers and visitors to access all your web pages?

  • Categories:

You may start as a highly organized website, however as more and more pages get added, there is a huge jumble created, and you end with a website which has randomly linked pages. The best way of organizing your website structure is to make proper use of Category pages. For any new pages you add, organize the webpages according to their key keywords and prioritize them within subsequent categories and subcategories. If it doesn’t follow any established category page, make a new category page to accommodate and link it.

  • Internal Links:

The Internal links of your webpages is the deciding aspect of your Website Architecture. Which means it is important how you link your pages internally. Thus, your website should have a navigation menu to which you can link your category pages, some of which may even have subcategories. You should then link your individual pages to the respective category or subcategory pages. Be sure to keep your navigation links in HTML, it is preferable. Also, research shows that 88% of websites have the main navigation menu positioned horizontally at the top of each page. So, if you maintain your navigation menu in similar fashion, readers will find it easy to locate.

  • Sitemap:

A sitemap is a visual of all the categories and subcategories and boosts crawlability of your website i.e. helps Google crawlers easily crawl your website.

  • Breadcrumbs:

Breadcrumbs are somewhat like a short version of navigation menu. For those pages which are a bit away from the homepage, breadrcumbs helps the users trace back to the homepage. It is like a trail the webpage leaves which will take it back to the homepage, helping in easy navigation.

  • Link to relevant pages:

Make sure to internally link one webpage to the content on another webpage of your website. You can thus link one, two or even more webpages within one webpage if they have content which is relevant to one another. This ensures that the readers can get more detailed information. And also, may lead to more time spent by the user on your website. This helps as internal links make for good SEO.

  • URL Structure:

The URLs of a webpage should be structured the way it is linked, following the categories and subcategories. This way your URLs make a logical sense instead of being a mess and Googlebots understand them more clearly, which has a positive impact on your SEO. For example, your URL should be something similar to – https://websitename.com/categoryname/subcategoryname/themainkeyword.

  • Sitelinks:

When your website is authoritative and neatly interlinked, and has a strong structure, Sitelinks automatically happen. They are like extra bonus given out to you by Search Engine crawlers and are visible in the search results. Thus, if a webpage is appearing within the search results, google may also list in a few pages on the same topic which are all inter linked, in the results itself, improving your website’s SEO.

If you are a new website, starting with the above mention ways to create your site structure will be a good way to go about for enhancing your SEO, however, if you are a comparatively older website, with a large number of webpages, We suggest, you first go about carrying out a Website Structure Analysis, to understand how your present site structure is and then go about working on the above mentioned points to improve it. On a final note, do now hesitate to remove those webpages which seem repetitive, are not fetching good SEO and are just becoming an encumbrance you could do without. Remember that you need to keep it simple and less complicated.