How To Become A Digital Marketing Specialist (10 Steps Guide)

How To Become A Digital Marketing Specialist (10 Steps Guide)

“Content is fire; social media is gasoline.” – Jay Baer

That is Digital Marketing alright. Gone are the days when marketers would go from door to door or client to client and would talk in the language of pitch. The world has gone digital, and consumers have a digital presence everywhere –on the search engines, on the social media, or anything else. Undoubtedly, Digital Marketing has firmly established itself in businesses and consumer’s lives equally. Most of the businesses are deep into digital marketing; and those who are not, are playing catch up to stay in competition. So, if you are planning to Become a Digital Marketing Specialist, we would say that you are on the right track. Once you learn Digital marketing skills and garner some good experience, you have a great future ahead. 

As a Digital marketing expert, you’ll need to acquaint with various set of skills. You’ll be expected to be able to connect at the right time, on the right platform, and with the right audience for your clients. You’ll be providing online promotion for their businesses – their websites, products, services, etc. The various services included under the umbrella term of Digital Marketing are – Affiliate Marketing, Campaign Marketing, Content Marketing, Content Automation, Data driven Marketing, Display Marketing, E-Commerce Marketing, Email Marketing, Gaming Advertisements, Influencer Marketing,, Mobile Marketing, Pay-Per-Click or PPC, Search Engine Optimization or SEO, Search Engine Marketing or SEM, Social Media Optimization or SMO, Social Media Marketing (SMM), Video Marketing, Web Analytics and Reporting, etc. 

Excited to launch your career as a Digital Marketer and become a Digital marketing expert? Below is our guide on how you can achieve exactly that.

10 Steps Guide On How To Become A Digital Marketing Specialist:

Get The Basics Clear:

Digital Marketing is an Umbrella term, and you need to learn all the aspects involved within it. Right from SEO to PPC to Email marketing, etc., you need to be good with the basics. However, you can choose a single service, on which you focus, and get more detailed knowledge of. This’ll help you stand out, and present you as a specialist in those particular Digital marketing skills.

Get Certified:

While you are learning everything about Digital Marketing, you’ll come across various free as well as paid courses online. Make sure you enrol for certified courses. Many Digital marketing platforms provide their own certification courses, which you can avail from and will give you credibility. For example Google, Bing, Twitter, Hubspot, Udemy, etc. provide certification courses.

Be An SEO Expert:

When we said about getting all essential Digital marketing skills, of course it included SEO too. However, SEO is a Digital Marketing aspect which you cannot skip, instead, no matter what service you decide to specialize in, you need to be completely knowledgeable in SEO. You need to be an SEO expert as a Digital marketing expert.

Be A coder:

Surely, you don’t need to do that. But you do, if you wish to be at the top of the game. Coding is going to help you with many things. Especially if you are working with websites built using Website Builders like WordPress. 

Get A Mentor:

You may have learned everything and may have certifications too. However, at the initial phase of your Digital Marketing Career, what you lack is experience. To overcome this shortcoming. Find for yourself a Mentor – one who is much more experienced. You may not earn much, but you surely will get a lot of experience and even a look in to different mind sets.

Be A Part Of A Networking Group:

As marketers it becomes important that you are a part of a networking group. If you are going to market your clients, and even your employers; find platforms where they can be found. For example, more than 90% marketers prefer LinkedIn to find quality content and thus, this can be included in your content marketing mix. 

Get A Job In A Digital Marketing Company:

While you can choose to become a free lancer, or establish yourselves as an individual Digital Marketer; it would be better for your career prospect to get a job in a Digital marketing company. Experience with well known digital marketing company is going to make your CV greatly impressive.

Up Your Management And Soft Skills:

As we said, Digital marketing includes various smaller components. So, your Digital Marketing team will have a number of specialists, for example SEO, SEM, PPC, etc. If you are Digital Marketing Manager at a Digital Marketing Company, you’ll be required to have the management as well as soft skills to slay this job.

Be Updated About The Trends:

Changing trends are going to affect Digital Marketing and you will need to be up-to-date with them. Google Algorithm keeps on updating, and so are other platforms such as Instagram, Facebook, etc. There is always going to be something new being introduced, and you’ll require to be able to update yourselves.

Get started With Blogging:

There is no best way to reach out to other than Blogging. You need to start your own commercial blog. This blog will be a reflection on how you work, it’ll let your fellow marketers as well as your clients get a glimpse of how you work. It can bring you more clients.

Following these steps, will surely get you to shape your future career as a Digital Marketing Specialist. Of course, there are many more things  to be considered, but let this be your start.