Ecommerce SEO: How Online Stores Can Drive Organic Traffic



Ecommerce SEO: How Online Stores Can Drive Organic Traffic

SEO to most website means ‘organic traffic coming to their business website by ranking higher on Google’. And while SEM or Paid marketing is another way of ranking on Google’s SERPs (Search Engine Rank Pages), stats show that searchers click more on organic results rather than paid Advertisements. ‘Time is money’, so while SEO which doesn’t cost you, takes time to reach the SERP; SEM which costs you, can rank higher immediately on the SERP. However, SEO is free and once you rank the SERP, it will be a long term stay for your E-commerce site thereon. In short, Ecommerce SEO Services are the best way to increase your organic traffic, increase conversions, sales and ROI.

Now that you are well clear that there is no option for SEO, today, we at Cure SEO, with all our experiences as an SEO Company in Bangalore, bring you a few markers and tips on how your Online Store can drive in Organic traffic by SEO.  

  • Develop Appropriate Site Structure: This aspect of SEO is applicable mostly for e-commerce websites. It is important how you are setting up your site navigation. Your website should be simple and easy to navigate, and most important of all, it should take minimum clicks (preferably not more than 3) for your user to reach one page to another. As an e-commerce website, your home page will be your greatest authority link. Carefully decide your Categories and sub categories, and make sure that all your major category pages as well as the most selling product pages are linked to your home page.

  • Add Breadcrumbs For Internal Navigation: Breadcrumbs are like a text path, which indicates where the user is on your website, leaving behind a trail which traces back to the home page. It is mostly situated at the top of the page. For example, Home > Product Category > Sub Category > Gender. This will help in easy navigation within your website, helping user experience.

  • Make Use Of Linking: Linking is a rather easy way to increase traffic to your website as well as best selling web pages. You can write and update blogs for your website which give information to the users and link them back to your website or products. Continuous updates will keep your in the Search Engine Crawlers radar, and help with your SEO as well as drive in traffic. Internal linking is also equally important, make sure you add in ‘related products’ at the end of your product page. Stats show that it helps in increasing average order value.

  • Choose The Correct Keywords: Keywords are key aspects for SEO, any SEO. So, you need to be careful while researching for keywords to include within your webpages. You need to find the easiest keyword to rank for which also needs to have higher search volume. However, as an e-commerce website, you need something extra. While we are talking about ranking high on the SERPs right now, sales is the most important aspect for you. Thus, you need to search for keywords which have higher buyer intent. For example, a person searching for ‘best shoes’, is most probably doing his/her initial research for buying shoes; and a person searching for ‘black nike trainers’ is most probably looking to buy black nike trainers; thus the later are the keywords with high buyer intent. There are various SEO tools out today – free as well as paid – which will get you all the keywords. Tip: you could start researching with Google Keyword Planner, and do make a list as you research.

  • Proper Application Of Keywords: After you have come up the keywords, it is also important where you are applying it. You need to use the target keywords within your URL (Tip: Keep your URL short, Google prefers it), within your Title Tag (Tip: The title should have 15-55 characters), within the body of your content of product pages, within your meta description (Tip: keep the meta description within 150 characters, and put in a few target keywords as it describes the webpage for the Google crawlers)

  • Optimize Your Content: Content is the king and for your E-commerce site, it is of utmost importance, especially when it comes to product pages. Search Engine’s main purpose is to answer the searchers. Thus, more the words, more is the information given. In short, Google gives importance to longer content. So, give detailed product descriptions. And yes, do include high selling keywords such as ‘Deal’, ‘Sale’, ‘Buy’, ‘Offer’, ‘% Sale’, ‘% Off, etc. for product pages content. Not only that, include comparisons of your product with other’s products, so that your customers won’t have to leave the page in search of other product. Also, put in LSI keywords (Latent Semantic Indexing keywords) in your product description. 

Tip: LSI are those which Google thinks are thematically related terms to your keywords. For example for ‘SEO Company’, the LSI keywords include ‘SEO Company Websites’, ‘best SEO company’, ‘SEO Services’, ‘SEO Agency’, ‘SEO Company India’, ‘SEO Company in Bangalore’, etc.

  • Focus On Images: Images are very important aspect of E-commerce SEO sites, even more than videos. Your customers will need clear images of products from various angles to get the real life feeling. So, make sure your put in a number of images, and also put in keywords to name the images within alt Text.

So, dear E-commerce business, these were our expert tips of how you can Drive in Organic Traffics to your E-commerce websites. And if you are rather new in your field, the best tip we have for you is to learn from your competitors who are experts in this fields. Analyze their most selling products, which categories they are using, which are their higher intent keywords, etc. We would just say, All the best!