A 15-Step SEO Audit Process To Boost Your Google Rankings



A 15-Step SEO Audit Process To Boost Your Google Rankings

SEO i.e. organic search brings in 1000% more traffic as compared to organic social media.

This means for any website, SEO is that option, which cannot be, in any situation, ignored. SEO or Search Engine Optimization is an integral part of increasing the visibility of your website. Through proper SEO, you can Boost Your Google Rankings so that your website will be able to rank high on the SERP i.e. Search Engine Result Pages. Google has dictated some best practices – a list of do’s and don’ts which a website can follow to get that high ranking. 

SEO Audit is the process of analyzing or evaluating your website to see how it is able to relate to the dictated best practices, and if their implementation is able to get you wanted results. In audits, you follow a particular SEO audit checklist, and check for any problems which you can then fix and improve. We have prepared for you a simple to follow 15 step audit checklist. To carry out this process, you’ll require some tools for audit. For more details about various SEO Audit tools available to you, you can check out our List of Top SEO Audit Tools For Your Website’s Analysis.

15-Step SEO Audit Process:

  • Your Website Should Be Mobile Friendly:

More than half of the google searching population is mobile. Google also indexes mobile-first since 2020. So, our SEO Reporting guide recommends that your website needs to be mobile-friendly. Google has a Tool for Mobile-Friendly Testing. Enter your website address into this tool, Google will run test, and you’ll know whether your ‘Page is mobile friendly’ or not. 

  • Keep Only A Single Version Of Website:

Your website may have more than one version such as a http version, https version, with or without ‘www’, etc. Make sure to choose one version to be indexed and redirect all the other versions to the chosen version. Whether this is done or not can be checked by typing the URL of various versions of your website into the browser. If yes, you (and Google bot too) shall be redirected.

  • Your Website Should Be Fast Loading:

Google says, loading time should ideally be 2-3 seconds.1 second delay can decrease views by 11%, satisfaction by 16%, and conversion rate by 7%. Make use of Google PageSpeed Insights to determine your website speed and find potential optimizations which you can apply.

  • Make Your Website Easy To Crawl:

You should add your website to Google Search Console and verify that you are the owner. You can then submit your site map with GSC so that Google crawlers can easily find all your web pages. Once you are done with it, use any of the SEO audit tools to crawl your website.

  • Make Sure Structured Data Is Proper:

Structured data is a format which describes what the page content is about, and thus enables your webpage to be found semantic search. Structured data also classifies individual elements in web pages, so that your website appears in results with rich snippets. Use Google’s Structured Data Testing Tool to find if your structured data has any errors. It is important for organic traffic and CTR. 

  • Check And Fix Indexation Problems: 

If Google bots are not indexing your pages, you’ll not be ranking in the search results. So, go to Google Search Console and find your indexing status, take a look at which of your pages have been indexed and which are not, find the problem, and fix it.

  • Analyze Organic Search Traffic:

Make use of Google Analytics to get an overview of the currents state of the organic traffic for your webpages. Find out – which pages are bringing more traffic, and if the flow is going up or down by weeks or months. Optimize accordingly.

  • Analyze The Backlinks:

Conduct an audit on your website’s link profile. Check if the referring domains to your web pages are increasing or not.  If you find you are lacking, you can take some link building measures such as making use of Newsjacking, Guest blogging, Crowd funding, Influencers, Link directories, etc.

  • Find And Fix Broken Links:

While analyzing the backlinks, make sure you find if there are any broken links and fix them. For fixing broken links, you can either redirect the broken links to relevant pages, or fix and replace the content.

  • On-Page SEO Check:

Do a check of the On-Page SEO which will include factors such as the content quality, the keyword optimization, if the title tag, the meta description tag, the header and sub-header tags i.e. H1 and H2, H3, etc. are well optimized.

  • Analyze Your Competitors:

Keep out a look on your competitors. Find out content gap i.e. there is a keyword for which they rank for, but not you. Also, find out which sites are linking to your competitors. Target such keywords for ranks and websites for backlinks.

  • Audit Your Content:

Low quality of content on some of your pages will impact your whole website. So, audit to find low-quality content. Improve your content by taking measures such as adding number of subheaders, keeping the paragraphs short, and the intros shorter, making use of multimedia such as images, info-graphics, video, animation, etc.

  • Work On The Low Ranking Web Pages:

If you have pages which are ranking 5-10 on SERPs; you can easily work on them to improve their rankings. It is much impactful and result oriented rather than working on low-quality web pages which don’t rank. This is an important step of our SEO audit checklist, which can get more of your web pages ranking in top 5 results.

  • Remove Unnecessary Pages:

More pages do not always mean more chances of ranking. Fresh and relevant content is more important. Thus, you need to first check your website for any archive pages, thin content pages, duplicate content pages, old press releases, etc. Remove them for higher conversions.

  • Don’t Keep A Deep Site Structure:

Your website structure is howyou organize your web pages. It helps search engines to determine how to index your web pages. Make sure your site structure is flat and not deep so that you can reach any page from home page within not more than 3 clicks.

Follow the above SEO Reporting guide step by step and you can improve your SEO by leaps and bounds.

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