10 Essential On-Page SEO Factors You Need To Know

10 Essential On-Page SEO Factors You Need To Know

“Google algorithm has about 200 factors which it considers for ranking of the websites” And if you think “that’s a lot of factors to deal with, so that you rank at the top of Google’s Search Engine”, you are probably correct. However, a large number of factors don’t always mean that it’s hard to achieve. We can definitely simplify things and go about SEO. We believe, having complete knowledge, being persistent, keeping benefits of users at the forefront, being patient till the results appear, tracking your progress and making changes accordingly, etc are the part and parcel of SEO for your website. Of all the ranking factors, we can easily divide them into two types – viz. On-Page SEO and Off-Page SEO.

On-Page SEO Factors are the factors which can be optimized on your website, as opposed to Off-Page SEO which includes the factors which involving actions taken outside / off your website pages and still affect the page ranking of your website. Off-Page SEO thus includes backlinks, promotions, etc. which are not completely within your control. Now, considering the fact that On-Page SEO Factors are rather within your control, we suggest that these factors are the ones which are essential for you to focus on to up your SEO game.

As a SEO Company with our expertise lying in SEO services, we have been providing our clients with reliable SEO solutions for a number of years. Based on our experience and expert opinion, below is our list of essential On-Page SEO Factors you need to know, right now!

10 Essential On-Page SEO Factors You Need To Know:

  1. Content: We believe that Content is King and it is rightly said that it ‘content’ itself was purpose for which Search began. Of all the On-Page SEO Factors, content is the one you can bank on always. Quality content takes you to new heights. Remember that the users/searchers/visitors, are the most important for Google. Remember that your content should be written with the users as well as search engine into consideration. If your content is good enough for the searchers, if it is informative, not misleading, engaging, is up-to-date, and backed up with reliable sources, and have keywords properly blended in instead of being stuffed, you are good to go.

  2. Duplicate Content: When talking about Content, Duplicate Content is an SEO factor that you need to consider as it has a negative impact on your SEO. Duplicate content means different web pages/ web address which has the same content. You need to avoid this situation from occurring.

  3. Canonicalization: As mentioned in above point, you need to avoid duplicate content. However, it may happen that over years, as you update content on your website, there are pages which have similar content. In situations like these, you can either update your pages by combining both, or better, that do canonicalization. Thus, form all the pages having similar and even duplicate content, you need to choose one canonical explicitly tell Google which is your canonical URL.

  4. Meta Title Tag: The Meta Title is a HTML tag which exists in the head section of your webpage, is visible as the title on the SERP (Search Engine Results Page), and provides the users as well as the crawlers the initial context of what your webpage is about. If your Title tag is not able to satisfy the readers, they might not click on your webpage. Including your main keyword within the Title Tag is good SEO.

  5. Meta Description: Meta Description is another of Meta tag other than Meta Title Tag which is rather impactful for your webpage’s Click-Through-Rate (CTR) i.e. it is going to impact whether the searcher will click on your webpage link or not.  This tag gives a description of what your webpage is about – to readers and search engine crawlers both. It is often displayed below the Title in the SERPs. So, if the searcher is doubtful from your Meta Title, your Meta Description will do the deed and will see to it that you get good CTR. And of course including your keywords within the description will be important for SEO.

  6. Alt Text/Image: Alternative Text, abbreviated as Alt Txt or even Alt Image, gives the description of images. It helps the readers and crawlers understand what your image is about. Remember to put in keyword within your Alt Text for good SEO, however, it is important that the description is more specific without being unnecessarily long and relevant rather than merely stuffing keywords.

  7. Mobile-friendly: It’s 2020, and Google has gone mobile-first i.e. Google crawlers are crawling mobile websites first and desktop websites later. Not only that, it is also declared that mobile-friendliness is a ranking indicator. Simply put, you want to rank higher on SERPS, your website needs to be mobile friendly, your web page should be able to be accessed from mobile without the need to pinch in or zooming on the side of the user, giving the user ultimate user experience.

  8. Page Loading Time: Speed is a very important factor when it comes to SEO. Google has already mentioned that your site speed which includes page speed is a SEO ranking factor, so it is important that you take it into consideration. Google’s specifications dictate that your page should load within less than 3 seconds. Thus, you should take necessary measures such as compressing and even minifying of your JavaScript, HTML, and CSS codes and file; leveraging caching, optimizing images, improving server response time, reducing redirects, etc.

  9. Page URL: URL is the web address unique to a single webpage, it specifies the location of our page within the internet. It consists of a protocol (https/http), domain name, and a path. The path is indicative of where the page is located on your website, so that it may include specific categories and sub-categories or folders and sub-folders structure, etc. Optimizing Page URLs is one of the essential On-Page SEO Factors. Your URL should be concise, and indicative of what your destination page is about (to both visitors and search engines). And yes, do try and include your keyword in the URL as it will improve your SEO rankings.

  10. Page Redirects: Page redirect is a process in which the users and crawlers both are directed to a URL which is different from the one they requested. Redirects can be 301 Redirects i.e. the webpage is moved permanently or 302 Redirects i.e. the webpage is moved temporarily. For SEO 301 redirect is recommended.

These 10 factors top our Essential On-Page SEO Factors, and are the ones we believe any website looking forward to optimizing their website should keep into considerations. Of course there are many Off-Page factors too which are similarly if not more impactful for your SEO, but another information calls for another topic. Let’s meet again with more of our SEO tips; till then.