10 Best Email Marketing Services For Small Business (2020)

10 Best Email Marketing Services For Small  Business (2020)

Email marketing is one of the prominent digital marketing strategies in business. It involves sending emails between the company and the customer to develop their relationship. It is a great way to enhance business prospects. Email marketing strategy aims at converting prospects into customers. The main strategy is to promote business’ products directly through email and make customers aware of the latest items or offers. 

It is a cost-effective marketing strategy for small businesses. According to Statista, 2020, active email surpassed 5.6 billion in 2019. There are 3.9 billion daily email users.  In fact, according to an eMarketer study, the median email marketing return on investment (ROI) is 122%. Therefore, when it comes to marketing, your business can’t afford to ignore a tool as valuable Email marketing.

As a top Email Marketing Service company, CureSEO caters to top quality services for your business.  The company focuses on methodology, layout design, copywriting, landing page design, HTML coding, conversion optimization, list management, tracking, reporting, testing, etc. Our primary goal is to create brand visibility, brand credibility, and brand awareness for your business organization. Our email marketing company offers a greater chance to interface with prospects and clients with valuable and useful information. Our email marketing services must grow your business by saving you time. It will help in converting your leads into customers. We provide email marketing services for small businesses as well as for big firms. Services here are customer-centric and have plans for all budgets as well as transparency is maintained. At CureSEO, we incorporate best email marketing tips as well as modern email marketing tools to grow your business.

Let Us Consider 10 Best Email Marketing Services.

  • Deliverability

You can now fine-tune your campaign with a combination of factors like ISP policies, email infrastructure, throttling, content, list quality, etc. There are a few things email marketing services need to do to get the best deliverability rates: flag clients for review, remove problematic clients, monitor blacklists, and manage the reputation of their IP addresses.

  • Automation

We provide you easy automation of the email campaign management process for scheduling, deploying, personalizing as well as content management process. It probably makes sense for a small business enterprise to use an email marketing tool that also has an in-built CRM (customer relationship management) and marketing automation functionality.

  • Integration

With the help of our Email marketing services, you can integrate with several other database management systems, digital channel, s and security systems.

  • Ease Of Use

Email marketing templates look acceptable on a mobile device are an advantage. Email marketing tools featured offer visual email builders & easy-to-use interfaces. ActiveCampaignMoosend, and Mailerlite are the best and easy to use tools.

  • Email Campaign Management

Manage the complete Email Lifecycle right from Email design, sending, monitoring, reporting, and triggered campaigns to test strategies.

  • Cost-Effectiveness

Your email marketing tool is something that you ideally don’t want to change often; therefore it pays to choose a tool that offers not only what you need today, but what you’ll need for the next few years. Above all, choose the tool that gives you the best opportunity to grow your business.

  • Email Audit

Analyze the key strengths and weaknesses in your email marketing content which would in turn let you know what is working and what needs to be fixed at regular intervals of time.

  • Customer Support & Training 

​​A world-class email marketing tool offers implementation and migration support and gives access to their community, in-person events, and pre-built automation recipes. ActiveCampaign is the only email marketing tool to offer a Customer Success Commitment.

  • Security & Compliance

When it comes to security and compliance, choose older email marketing providers. Look for a company that provides extensive documentation on their websites about their security and compliance measures.

  • Reporting And  Email Analytics Functionalities

Email marketing tools which offer reporting functionality helps in understanding what and which emails are generating a positive return on investment. Email marketing tools having these functionalities will help a business by indicating areas that need improvement.

Email marketing comes along with affordability. So, it is more suitable for small businesses. Benefits of Small Business Email Marketing

  • Massive return on investment (ROI)

  • Drive sales with a customer loyalty program

  • Stay top of mind for future customer needs

  • Promote new products or services

  • Improve customer retention through consistent engagement

  • Reach new customers through your online content

  • Build a brand through thought leadership

  • Promote new products or services

  • Learn more about what your customers like and dislike

  • Stay top of mind for future customer needs

Considering the various benefits of email marketing, it is apt to say that it is the future-proof of a company’s marketing strategy. The benefits of email marketing include cost-effectiveness, permission-based, flexible design, scalability, measurability, and environmental friendliness. The 4 trends in email marketing for 2020: email marketing automation, user-generated content which is an email-stimulated trend, responsive interactivity functionality, and accessible content, design and code – put email in a Future-proof Mode. These trends are here to stay