10 Best Digital Marketing Tools You Should Consider In 2020



10 Best Digital Marketing Tools You Should Consider In 2020

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.” – Bill Gates

It’s 2020, and automation is the keyword which is going on automation, especially when it comes to Digital marketing. With more than half of the world population using internet, Digital Marketing has gained momentum like nothing else and businesses are on the move from traditional to digital. It is looked up as it has a far more reach, gives you higher results, which are measurable too, and it is more affordable too. In short, it’s a win-win situation out and out.

Digital marketing has such a larger scope that there has been creeping in the need for businesses to hire a well standing Digital Marketing Company to carry out the load. It saves business a lot of time, and the need to hire skilled personnel, and even fetches them high results. The same goes for Digital Marketing Tools. They make for good automation of your Digital Marketing, and saves you lot of time. And while some business have adapted themselves and have invested in Digital Marketing Tools, some business are still not ready to take the leap. Many would argue about the costs incurred on these tools (some tools are even free). However, there is a need to understand that it should not be about how much it costs, but rather how many Returns on Investment they get for you. Today, we have for you our list of the top tools of 202 which are great for automation of your Digital Marketing.

10 Best Digital Marketing Tools to Consider in 2020:

  1. Google Analytics: Every business which is into Digital marketing, always wants to be in Google’s good books, and it helps if you take Google’s assistance in doing so. And well, the fact that it is a free tool is the cherry on the top. Google Analytics gives you all the information about the performance of your website such as – which are the most popular keywords on your website, which pages have higher engagement and which convert the most, who are visiting your website, when and from where are they visiting, on which pages they are spending maximum time, how they move down your sales funnel, how your ads on Google are performing, etc.

  2. SEMrush: SEMrush makes for a great marketing and SEO tool. It gives you a complete check and analysis for your On-Page SEO including insights into content and how long it should be, the broken links and broken pages and how to fix them, the meta tags and how to optimize them, the UX design and how to improve the user experience, the loading speed and how to improve it.

  3. HubSpot: This tool is great for Marketing and Customer Relation. Ranging from free to paid, you can utilize it for connecting with your visitors, gathering their data, analyzing their behaviour, converting them, designing your email marketing strategy accordingly, managing your social media, helping with content marketing, etc. so that you can increase website traffic, improve conversions, and get you profits. Just to let you know, content marketing generates 3 times as many leads as traditional marketing. If this does not tempt you to move on to this content marketing and CRM tool, I don’t know what will.

  4. Ahrefs: Ahrefs is an all including tool which is great at analytics of your website as well as your competitors. It is especially useful to understand your competitors. It does analysis of your website - which keywords are ranking good and which are not,  of your backlinks – where you are lacking, of your content – where you can improve. Also it tells you about which keywords and webpages of your competitors rank higher, what backlinks they are using, etc. This insight helps you to further develop your SEO strategy so that you can learn from them and beat them in the race.

  5. ScreamingFrog: ScreamingFrog is a SEO Spider Tool which crawls your website just like the Google Crawler would and gives you the analysis of your website. The insights lets you see if your web page has any broken pages or link or the sitelinks, or if the loading time is longer and the meta and alt tags are not properly optimized, etc. And yes, all the analysis and the data based on it can be exported on to an Excel sheet.

  6. Canva: Infographics are hot today. A survey shows that they are liked and shared 3 times more than any other content on social media. So, if you are thinking of creating your own (and free) graphics, images etc. which are creative and simplistic, forgoing a graphic designer, Canva is your answer. It has a number of design templates and assets so that you can create announcements, flyers, invitations, logos, brochures, etc.

  7. Brand24: Brand24 is your go to Social Media listening tool. This tool is like an ear which is able to listen to any mention of your brand anywhere on the social media platforms such as InstagraM, Facebook, Pinterest, LinkedIn, Tweeter, etc. Thus, it lets you know the response of audience to your brand – be it positive of negative; so that you can join in the social conversations of your brand.

  8. Hootsuite: Hootsuite is a tool for your social media needs, which help you with your presence on 35 different social media networks which can be integrated within it. The login information of all your social networks is secure here and it helps you in scheduling multiple posts at the same time across all the platforms. You can create Social Media Contests and Ads with its help. It also gives you insights into your customers, and gives you a complete breakdown of analysis and easy to understand reports of your social media results such as the mentions on the platforms, etc.

  9. Yoast: Yoast SEO is Plugin for Wordpress and comes with a number of features – some free, some paid. It gives you an analysis of how your webpages will rank, what is their redability, which links you can give, etc. This plugin adapts itself to match Google algorithm and helps SearchEngine robots to crawl your webpage easily; and also helps with the technical aspects of SEO including the sitemap, permalink, redirects, breadcrumbs, etc.

  10. Buzzsumo: Buzzsumo is the tool you can go-to to update yourself with what is abuzz on the social scene. This tools gives you insights into the social media networks – what are the popular keywords and posts, which categories are trending, who are the influencers of these trends, etc. These insights will help you in devising your social media strategies and content.

The above list includes tools which solve your businesses’ various Digital marketing purposes such as SEO, email marketing, social media marketing, customer relationship management, social listening, SEO spiders, Web-based designing, etc. They automate your Digital marketing strategy and help your website improve by leaps and bounds. As mentioned earlier, When it comes to Digital Marketing Tools, even if it will cost you a bit, it’ll also increase your returns, and ultimately increase your profits; and that should be your ultimate goal.