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SEO AND SMO CASE STUDY FOR Hurray

About the Client

HURRAY is one of the prominent training institutions in Bangalore. Hurray foray into IELTS, PTE, OET and Overseas Education counseling began upon the request of many of their existing students—who aspired to study and work abroad. Hurray eventually partnered with time-honored institutes like the British Council and IDP Australia, towards enhancing the quality of coaching of its trainers. Hurray not only offers classroom classes to its students, but It also has a team of expert trainers who are best even with Online training, which will help students to study from their homes.

The Challenge

As a training institute, Hurray required a website that is not only being user-friendly; but also it is should be easily understood by both the principal users that are Students and Teachers. We enjoyed re-building their Website and Performing SEO for the same.

Strategy And Execution

Competitor analysis

SEO competitor analysis works as a powerful research strategy in helping you to rank higher. A business can rank when he has a good competition among his peers. Knowing your Competition is equally important in SEO

Engagement was not Happening

Just having a website will generate your business, there must someone who visits it, someone, who will love to take your services. For Hurray We not only made the engagement happen but also helped the business to convert them into successful customers.

Keyword research

Effective keyword research is an increasingly important skill for digital marketers. At Hurray we focused on what a student is searching before he starts his coaching and made the research accordingly.

Onepage tag optimization

For an ideally optimized On-Page Tag optimization plays a very basic, as these are the tags that help Google Crawlers to differentiate among the title, headline & the normal text. For Hurray as a training institute maintaining these format is very required to make the website user-friendly

Content optimization

Content is the thing that describes the beauty of anything. optimization of the content is done so as it can attract a large number of targeted audiences. At Hurray, the content was optimized based on the needs of a student.

Off-page and link building

The other half of SEO; Off-page optimization is as much important as On-Page. Off-Page and Link Building is to be always done on a quality website., to achieve a higher rank in the niche.

Complete redesign website with UX optimization

UX Design is that part of the website that will attract your customers towards your website. We fully understand what a student needs and how can he be attracted to the institution

Lead management system

Managing leads for any business is important for growth and analyzing the sales performance over a period of time. Every business has its own model of managing leads. Likewise, Hurray is very much pleased with the kind of system provided that helps them in maintaining records of their leads.

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